Donna Massam

H&M - I have chosen to analyse H&M, a fashion company.

The design looks very original and creative in my opinion. I like how everything is all placed in its own place on the page but it all still fits together. I was very impressed once actually going to the links from the home page because the background is set in a real life setting and the clothing outfits are on dummies and look 3D, i thought that this was a very effective feature. They use a simple colour scheme relevent to their company which is white and red.

To be honest at first i was a bit confused about how to find selections of the shopping available but i think this is put down to the fact there links arn't your usually names like 'whats new' or 'shop' which i suppose makes the site unique in itself. Afer using the website for a while i managed to get the hang of where things were.

Obvioulsy like all businesses selling online, they provide relevent information to their company, such as press releases, their cothing, jobs available in their stores and a store locator.

I felt that the design is clearly laid out in an efficient way to suit users needs. Every different bits of information has its own seperate space from the other bits of information. The links are clear and easy to use. The page is easily cleared out and not cluttered.

There is some really funky flash elements included in the website, such as when moving away from the index page, the red shapes move around, i know it insn't that hard to do in flash really but the part of flash that i found most impressive was that you can dress up a woman with the clothing that they offer, you can also add your own face to the figure, so you can see what you'd look like in the clothes. There was also a section where you could shop for your clothing which were on 3D maniquins. You could also read the magazine page by page on the website.

Overall i was very impressed with this website, i found that it was very unique, creative and effective. Obviously this company took a great deal of interest in there target audience and what they could offer to them.